LENTICULAR MAG - LABELS are designed so that they evoke an onlooker´s active interest by their movement, motive changes or by the impression of depth. There is neither special equipment nor electric energy needed to see the lenticular magnet´s effect as it is only a visual angle change that is needed to perceive the effect. The aimed effect originates in the transit of the decomposed image through a lenticular foil. The effects that are possible to be achieved on lenticular magnetic labels are: 3D effect simulation, animation effect, change effect, rotation effect, changeover effect, color-change effect and the effect of approximation. Although the lenticular magnetic labels are more expensive than the classic magnets, they offer new potentialities as there can be more information provided on the same visual area. They are a superb tool to promote the brand thanks to their interaction with onlookers.